What are the categories analysed?

Written By Fraser Dunk

Last updated About 2 months ago

Jurnii analyzes digital experiences across four core UX categories, each contributing to your overall Jurnii Score. These categories are designed to reflect the most critical dimensions of customer experience — from clarity and flow to technical quality.

Each category is assessed using AI-powered heuristics, rooted in real UX principles, and benchmarked against industry standards and competitor performance.

🔍 The 4 UX Categories

1. Usability

"Is the experience intuitive and easy to interact with?"

This category focuses on how easily users can navigate, understand, and use your product or website.

Key elements analyzed:

  • Navigation structure and clarity

  • Button and link accessibility

  • Form usability (e.g. inputs, labels, validation)

  • Mobile responsiveness and tap target spacing

  • Accessibility and visual hierarchy

2. Perception

"Does the experience build trust and communicate clearly?"

Perception measures how your experience makes users feel, based on visual design, tone, clarity, and brand credibility.

Key elements analyzed:

  • Brand consistency and visual polish

  • Customer Satisfaction from online feedback sources

  • Natural Language Processing and Sentiment analysis to categorise and evaluate the feedback

3. Journey

"Is the path to value clear, complete, and friction-free?"

This dimension evaluates how effectively your experience guides users toward their goals — whether that’s signup, purchase, or task completion.

Key elements analyzed:

  • Step-by-step flow structure

  • Journey completeness (no dead ends)

  • Redundancy or unnecessary friction

  • Journey features and functionality

  • Consistency across user types or devices

4. Performance

"Does the experience load quickly and work reliably?"

Performance captures the technical quality of your front-end experience and how it affects user flow — particularly on mobile.

Key elements analyzed:

  • Load speed and page stability

  • Mobile performance baselines

  • Layout shifts and interaction readiness

  • Image optimization and script delays

  • Use of excessive blocking elements (popups, modals, etc.)

How are these categories scored?

Each category contributes to your overall Jurnii Score and includes:

  • A breakdown of individual issues found

  • Severity ratings (High, Medium, Low)

  • AI-powered recommendations to fix each one

  • Benchmarks against competitors and category leaders

You’ll also see visual callouts and screenshots showing exactly where friction occurs, so your team knows where to focus.

Need help interpreting your category scores or fixing high-severity issues?
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