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Getting Started with Jurnii

What is Jurnii 360?

Written By Fraser Dunk

Last updated 11 months ago

What is Jurnii 360?

Jurnii 360 is Jurnii’s commercial intelligence platform — built to give you real-time visibility into your competitors’ promotional offering and propositions.

It helps CRM, marketing, and trading teams track, analyze, and benchmark live campaigns across their product suite — all in one place.


What does Jurnii 360 do?

Jurnii 360 monitors live promotions from your competitors, surfacing insights like:

  • Offer types (e.g. sign-up bonuses, daily boosts, event-based promos)

  • Release frequency and timing trends

  • Targeting strategies across segments (e.g. new users, VIPs, casino/sports)

  • Perceived value vs your own offers

  • Creative execution and campaign positioning

You’ll also get alerts when a competitor launches a new or aggressive campaign — so you can respond fast.


What kind of data does it track?

Jurnii 360 collects:

  • Promotional campaigns across a brands product suite

  • Offer mechanics: bonus types, durations gamification, and more

  • Segmentation indicators (e.g. CRM targeting clues)

  • Historical data for trend analysis and strategic reporting

All of this data is structured and benchmarked — giving you a clear picture of where your brand leads or lags in the market.


How do teams use it?

Jurnii 360 supports:

  • Trading teams optimizing release timing and offer strength

  • CRM managers identifying gaps in targeting or engagement

  • Marketing leads tracking creative trends and differentiation

  • Strategy teams analyzing competitor behavior over time


What makes it different?

Unlike ad-hoc market reviews, Jurnii 360 offers:

  • Always-on monitoring of the brands that matter most

  • Structured benchmarking of promotional value and frequency

  • Real-time alerts on major moves

  • A central database of historical competitor strategy


Who is it for?

Jurnii 360 is purpose-built for:

  • iGaming operators (casino, sportsbook)

  • Fast-moving marketing and CRM teams

  • Multi-market or multi-brand businesses

  • Any team that wants to move faster, with more commercial clarity


Ready to see it in action?

Contact our team to book a live demo.

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