How does the competitor promotional benchmarking work?

Written By Fraser Dunk

Last updated About 2 months ago

Jurnii 360’s promotional benchmarking feature allows you to compare your offers against your competitors’ in real time — across digital verticals.

It helps you understand not just what others are offering, but how strong, frequent, and targeted those promotions are — so your team can make smarter decisions, faster.

How it works, step by step

1. We monitor live competitor promotions

Jurnii 360 continuously scans selected competitor sites and platforms to detect:

  • Welcome bonuses and sign-up offers

  • Event-based campaigns (e.g. matchday promos)

  • VIP or targeted CRM offers

  • Gamified and cross-sell promotions

2. Each offer is structured and scored

Once collected, every promotion is broken down into comparable components:

  • Offer type

  • Size or perceived value

  • Duration

  • Release timing and frequency

  • Target audience (new user, returning, VIP, etc.)

  • Positioning and creative execution

We then benchmark each offer against your own using a proprietary framework — so you can see where you lead, lag, or match up.

3. You get side-by-side comparisons

In your dashboard or report, you’ll see:

  • Offer strength benchmarking (How generous or appealing is it?)

  • Timing patterns (Are competitors releasing before you?)

  • Audience targeting gaps (Who they’re going after vs. you)

  • Creative style and messaging insights

  • Frequency trends (Are they running more offers than you?)

This gives you both the quantitative score and the qualitative context to adjust your own strategy.

Example insights you might see:

  • “Competitor X launched 3x more daily promos last week, with shorter durations.”

  • “Your reload bonus is 15% lower than category average for returning users.”

  • “You are the first to launch matchday offers — advantage in timing.”

  • “Casino competitor Y is shifting toward parlay boosts and gamified mechanics.”

How often is the benchmarking updated?

  • Promotional data is collected continuously

  • Benchmarking dashboards update daily

  • Alerts can be triggered in real-time for major changes

Can I export or share benchmark data?

Yes — you can export benchmarking tables and visual summaries to share with:

  • CRM teams

  • Trading/odds managers

  • Marketing leads

  • Commercial or leadership stakeholders

Why does it matter?

Promotions are one of the most visible and competitive levers in gaming, fintech, and ecom verticals.
Jurnii 360 helps you:

  • Stay ahead of market shifts

  • Improve offer value perception

  • Optimize timing and targeting

  • Back campaign decisions with evidence

Ready to see how your promotions stack up?
Book a demo or ask us to preload your top competitors into a benchmarking dashboard.