How Journeys are Measured in Jurnii UX

Overview

Jurnii UX measures journeys using a structured, task-based evaluation framework, built on deep industry expertise.

With 16+ years of iGaming experience, Jurnii has developed a comprehensive set of UX heuristics tailored specifically to core player journeys — not generic usability theory, but patterns grounded in how real products perform in-market.

What is a “Journey” in Jurnii UX?

A journey represents a critical user flow within your product, such as:

• Entry & Homepage

• Registration

• Sign In

• Deposit

• Finding Games / Events

• Placing Bets / Gameplay

• Withdrawals

• Using Promotions

• Getting Help

Each journey is broken down into specific, measurable tasks that reflect real user intent.

How Journeys are Evaluated

1. Task-Based Assessment

Every journey consists of a series of key tasks (e.g. completing registration, making a deposit, finding a game).

Each task is:

• Executed step-by-step

• Analysed in context of the full journey

• Evaluated against expected UX standards

2. Heuristic Scoring Model

Tasks are measured against Jurnii’s proprietary UX heuristics, which go beyond traditional usability principles and include a combination of:

• Feature sets

  • e.g. Registration supports social sign-up options

• Functional requirements

  • e.g. Mobile prefix is automatically identified based on user context

• UX principles

  • e.g. Form fields include clear labels, hints, and input examples (e.g. DD/MM/YYYY)

• Heuristics & best practices

  • e.g. Error messaging provides clear feedback with actionable recovery routes

This layered approach ensures scoring reflects not just usability theory, but real product expectations and implementation quality.

3. Weighted Scoring & Market Expectations

Scoring is not static — it is weighted based on local market requirements and observed user expectations, enhanced through data and machine learning.

For example:

• Jurnii has analysed 50+ brands within Brazil

• This allows us to understand common patterns, such as:

  • Where CPF fields are positioned

  • The order of inputs in registration flows

  • Standard interaction patterns users are accustomed to

From this, we can infer:

• What users expect in a given market

• What “normal” looks like across competitors

If the product being analysed deviates from these established patterns:

• It is flagged within scoring

• The impact is reflected in the overall journey performance

This ensures scoring is contextual, market-aware, and grounded in real competitive data — not generic assumptions.

4. Journey Score Calculation

Individual task scores are aggregated to produce a journey-level score.

This score reflects:

• Overall usability of the journey

• Consistency across steps

• Strengths and weaknesses in execution

Contribution to Overall Jurnii Score

Journey performance is a core pillar of the platform.

• Journeys contribute 30% of the overall Jurnii UX score

• The remaining score is distributed across other categories such as usability, perception, and performance

This weighting ensures journeys are treated as a critical driver of user experience and conversion outcomes.

Benchmarking Against Competitors

All journeys are measured using the same framework across your selected competitors.

This allows you to:

• Compare journey performance like-for-like across brands

• Identify where competitors outperform you in key flows

• Pinpoint specific tasks that create friction or advantage

Why This Matters

Journeys are where users convert — or drop off.

Jurnii doesn’t just tell you if a journey is “good” or “bad”, it shows:

• Where friction exists

• Why it exists

• What to fix to improve outcomes

Key Takeaway

Jurnii UX measures journeys by combining:

• Real-world task execution

• Industry-specific heuristics

• Market-aware scoring models

The result is a clear, comparable, and actionable view of how well your product supports users through its most important flows.