How does Jurnii UX work?

Written By Fraser Dunk

Last updated About 2 months ago

How does Jurnii UX work?

Jurnii UX is a platform that gives you instant visibility into the quality of your digital customer experience, benchmarked against competitors — no code, no integrations, no manual effort.

In just minutes, Jurnii surfaces actionable insights to help you reduce friction, improve usability, and increase conversion across key journeys.


Step-by-step: How the platform works

1. Enter a URL

You simply submit the live web page or digital journey you want to analyze — for your own brand or a competitor’s. No setup, tagging, or engineering required.

2. AI-driven Analysis Begins

Our proprietary engine scans the page and journey structure, simulating real user flows to assess how intuitive, clear, and performant the experience is.

It evaluates hundreds of data points across mobile and desktop — using CX heuristics, industry benchmarks, and UX best practices.

3. Your Jurnii Score is Generated

Each experience is scored across four key UX dimensions:

  • Usability – How intuitive and accessible the experience is

  • Perception – How the design builds trust, clarity, and brand quality

  • Journey – How complete, efficient, and user-focused the flow is

  • Performance – How fast, responsive, and technically sound the experience is

These roll up into a single, benchmarkable Jurnii Score — a clear indicator of how your UX stacks up.

4. Insights & Recommendations Appear

You’ll receive a detailed report that includes:

  • High-impact UX issues, categorized by severity (High, Medium, Low)

  • AI-generated recommendations to improve performance

  • Side-by-side comparisons with competitor journeys

  • Visual evidence (screenshots, layout evaluations) for key findings

No more digging through heatmaps or user session replays. Jurnii gives you the “what” and the “why” — instantly.


Continuous Benchmarking

Run new reports over time to track progress, validate design changes, or evaluate different journeys (e.g. checkout, onboarding, sign-up flows).

Use Jurnii to:

  • Prove impact from design or CRO changes

  • Prepare for product launches or rebrands

  • Justify investment in experience improvements

  • Track how your UX evolves relative to competitors


Who uses it?

Jurnii UX is designed for:

  • Brands improving their digital experience performance

  • CX/UX teams looking for faster feedback loops

  • Agencies and consultants delivering research or strategy

  • Product marketers and CRO specialists benchmarking specific flows


Ready to see it in action?

Book a demo to experience how Jurnii UX can transform the way you benchmark and optimize customer journeys.