What is the Jurnii Score and how is it calculated?

The Jurnii Score is your experience performance benchmark — a single, powerful metric that reflects how well your digital journey performs across key UX criteria.

It’s designed to give teams a fast, objective way to measure quality, track improvements, and compare against competitors — without relying on gut feel or manual audits.

What does the score represent?

The Jurnii Score tells you:

• How usable, clear, and effective your customer experience is

• Where your experience excels — and where it introduces friction

• How your UX compares to industry best practices and real competitors

Scores are available per journey, per page, and at a global level for your brand.

How is it calculated?

The Jurnii Score is calculated by analyzing four core UX dimensions, each weighted based on its impact on user satisfaction and conversion:

Each dimension is assessed using a proprietary scoring model, which blends:

• Heuristic analysis (based on proven UX principles)

• AI-powered pattern recognition

• Over 400+ industry-specific data points

• Benchmark comparisons against top performers in your sector

The final score is an aggregate out of 100, broken down with full transparency inside your report.

What is considered a good Jurnii Score?

While scoring can vary by industry, general thresholds are:

• 80–100 → Excellent: Leading experience quality

• 60–79 → Competitive: Some friction, but generally strong

• 40–59 → Needs improvement: Key gaps in clarity, flow, or usability

• Below 40 → At risk: High likelihood of user frustration or drop-off

You’ll also see how your score compares to category averages and specific competitors.

Can the score change over time?

Yes — and that’s the point.

The Jurnii Score is designed to be a living benchmark, helping you track the impact of:

• Design and UX changes

• A/B tests or CRO experiments

• Product launches or site migrations

• Competitor activity in your space

You can re-run benchmarks at any time to see how your experience is evolving.

Why trust the Jurnii Score?

The Jurnii Score reflects thousands of hours of research, testing, and benchmarking — combining the speed of AI with the logic of expert-led analysis.

In fact, it shows <5% variance from traditional human-led UX audits, with far greater speed and consistency.

Have more questions about how the score applies to your site or journey?
Contact us or book a demo — we’ll walk you through it live.